Beyoncé became the latest name to endorse Apple's new launch, wearing the version with a solid gold band while visiting the Coachella Festival over the weekend and sharing images on her personal Tumblr account. She joins a host of music stars who have proclaimed their love for the watch via their social media channels - including Katy Perry, Drake and Pharrell Williams.
The watch's appeal isn't limited to the music crowd though - Karl Lagerfeld is already wearing his own gold watch, as spotted on the Instagram account of his bodyguard Sebastien Jondeau.
The Apple Watch was launched for pre sales earlier this month, promptly selling out for the April shipping dates, but it can be tried in Apple Stores and London's Selfridges now by booking an appointment. The Daily Telegraph today reports that the watch is on course to become Apples "most profitable product line ever".
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